ADSENSE FOR CONTENT

THEIR ARE TWO THINGS WHICH IS VERY MUCH IMPORTANT IN ADSENSE FOR CONTENT

(1) Effective cost-per-thousand
impressions (eCPM) is a
useful way to compare
revenue across different
channels and advertising
programs. Essentially,
effective CPM represents
your estimated earnings for
every 1000 impressions you
receive.
Effective CPM doesn't
represent how much you
have actually earned --
rather, it's calculated by
dividing your estimated
earnings by the number of
page impressions, then
multiplying by 1000. For
example, if you earned an
estimated $0.15 from 25
page impressions, then
your page eCPM would
equal ($0.15 / 25) * 1000,
or $6.00. If you earned an
estimated $180 from
45,000 ad impressions, your
ad eCPM would equal ($
180 / 45,000) * 1000, or $
4.00.
Means it is below 20% if your weasite have low traffic and goes to 200% if u have vere high traffic.
Whats your ecpm .... Measure yourself and judge it is right or not.


(2)u can calculate your ctr by dividing click and page impression and than multiply by 100 .

Safe ctr is also 0 to 20% for a medium traffic website and goes high as traffic increases. So watch yourself.